MADE IN NIGERIA

I have decide to take a detour on my series on colour and what they mean. There has been renewed talk lately about the need for Nigerians to patronize locally made goods, (someone should have added… and services!). Championed by Senator Ben Murray Bruce, and supported by the Senate President Bukola Saraki, the Minister of State for Industry, Trade and Investment, Hajia Aisha Abubakar and a large crowd of online campaigners, so much ink, saliva, and emotions have been invested in this old, and perhaps boring story.

The first lesson is that we need to truly encourage the transformation of Nigeria into a primary, productive market, and not a secondary market for the dumping of goods. We may be celebrating the fact that some Nigerians are making the effort to produce goods locally, but really how much of that local production is local? I can bet that the leather that is used for the shoes we are being encouraged to buy is not produced in Nigeria. Our local entrepreneurs import leather, manage to produce something labeled Nigerian, when in fact the entire value chain could have been truly local? 

The second lesson has to do with quality and standards. The recent debate has been about indigenous patronage as a test of patriotism. I don’t think that is the right focus. People like quality. In a capitalist system, they will make their own decisions and choices with the capital at their disposal. And we shouldn’t be talking as if Nigerians should produce made in Nigeria goods to be consumed only by Nigerians, whether good or bad. The vision, consistent with the ambition of the authors of the country’s various development plans, is to produce world-class products inside Nigeria. What we have seen is that locally made goods often fall short of international standards. They lack the competitive edge.It is good to buy Aba-made, but our ladies who are used to Hermes and Louis Vuitton are not likely to trade their designer bags for Nnamdi bags, except the latter can compete and become a global brand. It has been reported that many Nigerian goods sent for export are often rejected overseas, for such simple reasons as packaging or basic standards. No amount of patriotism can by-pass that. We have a Standards Organisation of Nigeria and an Export Promotion Council: what is the synergy between them and the various SMEs striving to break into the export market?

The third lesson is that government must just make up its mind about this whole thing about the diversification of the Nigerian economy. It is not the responsibility of one government or administration; it is a process that should move Nigeria from being a democracy observing electoral commission rituals, into a developmental state. We were almost there under the military quite ironically, but then the military also lost it due to bad attitudes.Once upon a time in this country form the stories i have heard, there was regular electricity, manufacturing companies, both local and foreign thrived, salaries and pensions were paid as at when due, potable water was available, the leaders sounded as if the Nigerian people and their welfare were important and there was a suffocating vision of Nigeria being the “giant of Africa”.

I have made up my mind to be part of the solution rather than be part of the problem campaigners. I consider that to be a subject in the heart of the future. What needs to be done is before our very eyes, but its starting point must include the education system. Very few parents these days still buy the services provided by Nigerian schools, the private ones that receive better patronage train the children to end up in foreign schools including schools in Ghana and Benin Republic. Nobody is training quality artisans either, because all the Government Technical Colleges of old have been shut down and many of our young men are more interested in kidnapping and riding okada. So, where are the critical young men and women and institutions to drive the renewal we seek? The matter is so complex; it is the reason I don’t envy anyone who is President of Nigeria.

#LETUSSAVENIGERIA